AFL Victoria Review


The AFL Chief Executive Andrew Demetriou has announced a review of the governance and structures of football across country Victoria. Andrew has asked me, in my capacity as Chairman of AFL Victoria Limited, to lead the review.

The AFL’s commitment to football in country Victoria is significant. The VCFL is the governing body for leagues that play football in country Victoria, and together with their affiliated leagues, meet the cost of participation and development of those leagues.

The AFL however also makes a very significant additional financial contribution to the well-being of country football, being direct grants to VCFL of almost $600,000 and indirect investment in excess of $2.8 million for TAC regions, annual U/16 and U/18 country championships, and wages for development managers and officers employed in country regions by AFL Victoria. On top of this is the investment made in the State Government’s Country Football and Netball Program, the annual AFL Community Camps for AFL Clubs that visit country Victoria and the pre-season NAB Challenge games played in country Victoria.

The AFL has seven key development objectives for the game. AFL Victoria is charged with the responsibility of achieving these objectives in Victoria, by working together in a collaborative fashion with its major affiliates, one of which is the VCFL.

The seven key development objectives are:

1. Participation – to develop and support pathways from AFL Auskick to open age football that maximise participation.

2. Community – to support leagues, clubs and schools to provide quality environments and management to motivate volunteers, umpires, coaches, teachers and sports trainers for all levels of Australian football.

3. Engagement – to develop community engagement initiatives that add social value and support access to broader pathways for inclusive environments, particularly in the

indigenous and multi-cultural communities.

4. Talent & Second Tier – to establish best practice talent pathway and enhance Second Tier competitions to identify, attract and develop first choice athletes as well as provide a career path for talented umpires and coaches.

5. Facilities – to collaborate on facility development for the community football network of leagues, clubs and schools.

6. Fan Development – to build relationships with the community to develop fans of the game.

7. People & Culture – to attract, develop & retain quality people and develop a high performance culture in line with our values.

Terms of Reference


Review of Country Football Report Master


Review of Country Football Report Master Summary


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